Paramount to the success of a product is the ability to integrate a range of key design criteria early on. Armed with the knowledge and a range of 2D and 3D skills, Capital Industrial Design are able to integrate many of these criteria into one package at the concept stage, along with the engineering design and development. We develop alternative concepts for styling, ease-of-use, ergonomics, safety, hygiene and manufacturing that enable balanced solutions, and take full account of the mechanical and electrical design requirements.

Product Styling

Capital Industrial Design are committed to providing styling solutions that are competitive, cost effective and appropriate to market. This can include existing product appraisals that lead to redesign or be strategic new product developments. Alternative styling concepts that integrate or define a brand image, and differentiate from competitors are proposed for subsequent development. Product detailing may consider aspects of quality (fit and finish), colour, material and corporate identity. The final product appearance should have a high perceived value to create desirability, and reinforce other product qualities such as the engineering and ease-of-use.

Design for ease-of-use

When ease-of-use is important and where users are required to interact with a product the ‘task-in-hand’ must present itself in the simplest way possible. Whatever the level of complexity, Capital Industrial Design begin by thoroughly understanding the product purpose and function, and follow through with design proposals for the interface. The final result is an effective, easy-to-use product, capable of raising levels of productivity and increasing sales through good reputation.

Ergonomic Design

Ergonomic input during the early stages of a project can determine the success of a product, particularly if your competitors' products are less well designed. By understanding the tasks and routines expected of users, and then applying aspects of body size, weight and strength, ergonomic design layouts can be determined for ease-of-use. Once the broad ergonomic implications have been considered the detailed ergonomic requirements can be addressed.

Design for Safety and Hygiene

Design for safety has to be an integrated part of product development to ensure the final design is not compromised, nor over cost. This is even more critical with food equipment, when the need for cleaning often conflicts with safety. Capital Industrial Design have a thorough understanding of hygienic design principles, and are familiar with designing for safety and hygiene at the 'ideas stage' to enable balanced solutions. With industry standards imposed for safety and hygiene, good design can be used to provide a sales advantage.

Design for Economic Manufacture

We have a broad understanding of manufacturing methods and appropriateness to production volumes, and utilise this knowledge at the concept stage for effective design. Throughout design development we constantly seek ways to reduce product cost. We have considerable experience of 'design for ease-of-manufacture and assembly,' and have 'value engineered' existing designs to reduce product costs.